By Tim Whiston
Anyone who is serious about making some money is already verywell aware of the fact that it takes some type of investment tomake this happen. I've read a lot of copy that suggests one canbuild a business for free, if they are willing to spend an extraamount of time to compensate for their lack of financial backing.
At the risk of bursting a few bubbles, I'm going to put thismyth into perspective right now. While it's true a lot of hardwork can make up for some weaknesses in your budget, the ideathat anyone can build a prosperous business from the ground upwith zero monetary investment is, at best, ridiculous.
I'm not saying this to discourage anyone. Quite the opposite,I'm trying to help people who are new to all this avoid monthsof frustration by giving them a dose of reality.
With the proper determination, you most certainly can succeedwithout spending a small fortune. However, there is simply noway to avoid putting at least some money into your projects ifyou truly expect them to grow and expand.
Maybe you don't have a lot of money to spend right now, andthat's fine. There's nothing wrong with looking for a fewfreebies in the beginning, but you should definitely startmapping out a plan to generate some operating funds for yournetworking business.
Sit down and draw up your current budget. Start with your totalmonthly income and deduct all your monthly expenses. Next,identify any excess spending that can be reduced or curtailed.You may even need to develop some ideas of how you can generatea little extra money throughout the month to help fund yourbusiness. An honest, organized approach to identifying yourfinancial capabilities and limitations is essential for yoursuccess.
Some of the things you can do to increase the size of youradvertising/operating budget include:
- Reduce some of the "frills" on your monthly cable bill (payper view events, movie channels, etc.).
- Locate a few extra hours of offline work per week. This couldbe another part time job, or it could be a matter of picking upsome "odd work" a few times per month.
- Reduce entertainment expenses. Consider eating out less, orsaving money by catching the matinee show instead of the moreexpensive evening movie.
- Consolidate your credit card debt into a single card, thuslowering your monthly payment obligation.
- Take out a small business loan.
- Have a garage sale.
- Buy your essentials (toothpaste, razors, deodorant, etc.) at a"Dollar Store." Thrift stores often retail the same merchandisesold at corporate stores for a fraction of the price.
These suggestions may sound silly to you, and that's fine. Weall set our own priorities. If your business is just a hobby,then you probably aren't willing to go to extremes to insure itssuccess. On the other hand, if the success of your business isparamount to your personal happiness, going the extra mile isn'ttoo much to ask.
Personally, I think of network marketing as my "ticket" tofreedom and porsperity. With this attitude in heart and mind, Iam more than willing to cut a few luxuries and funnel as muchrevenue as possible into the growth of my business.
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